AYT Studio

Digital transformation by creating a clean, accessible website, designing cohesive branding, and curating engaging social media content to tell their story and connect with their audience in a meaningful way.
File Under: 
Graphics/Media & Product Design


Located in the vibrant heart of Austin, Texas, Austin Yoga Tree is a sanctuary for Iyengar Yoga, nurturing inclusivity, mindfulness, and growth.

As the studio embarked on its renewal, our goal was clear, refresh its online presence to be more user-friendly and inviting, while staying true to its essence. We aimed to
create a website and brand that resonate with the diverse community of practitioners.

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To capture the essence of AYT, I organized a photoshoot with real members of our yoga community. Drawing inspiration from the diverse practitioners who find solace at the studio, I created a series of photos that showcased their individuality, inclusivity, and the transformative power of yoga. Involving our community made the moments more authentic and helped everyone feel part of something meaningful.
When revamping Austin Yoga Tree's website, I focused on simplicity and capturing the studio’s peaceful vibe. The design is clean and user-friendly, making it easy for visitors to find what they need. The ads I created are eye-catching and clear, highlighting AYT’s classes and events in a welcoming way for potential students.

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